As Design Director for Russel Athletic childrenswear, I led the brand’s creative vision and design strategy, shaping seasonal collections, digital campaigns, and overall visual identity. I collaborated closely with marketing, merchandising, and production teams to ensure cohesive, trend-forward designs that resonated with our audience. I guided a team of designers, streamlined workflows, and developed signature product lines that elevated the brand’s presence in the athletic wear market. My work combined innovation, aesthetics, and strategic thinking to deliver compelling, high-impact design solutions.