Fashion & Lifestyle Expertise
Visionary creative leader with expertise in global fashion trends, visual storytelling, and translating cultural insights into forward-thinking design. I lead the creative direction for FILA’s women’s and men’s categories, blending Italian heritage with modern innovation.
I’ve collaborated with global ambassadors like Hailey Bieber, driven partnerships such as Fendi x FILA, and led tennis apparel design for athletes competing at Wimbledon, the French Open, the US Open, and the Olympic Games. My designs have been worn by champions including Marion Bartoli and Kim Clijsters.
I partner with global leadership on the “One World, One FILA” initiative and oversee the full design lifecycle to ensure each collection reflects FILA’s DNA while delivering strong commercial impact.
Brand DNA Mood Board
This process reexamines brand heritage through a modern lens, transforming legacy elements into design, storytelling, and experiences that speak to today’s consumer.
Consumer Insight Trend Forecasting 2026
Social media has fundamentally shifted fashion consumer behavior, accelerating how trends are discovered, assessed, and adopted. Today’s consumers actively interact with content—saving, sharing, and responding in real time—allowing relevance, aspiration, and accessibility to directly influence purchasing decisions.
Global Color Concept
Modern-Day Fashion Croquis for FILA
Rooted in heritage but designed for today’s consumer, the croquis act as a visual bridge between past and present
translating archival influence into modern relevance.